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The
Client/Server Solution
The Client/Server Solution
RapidBrowser is the first desktop application specially
designed for broadband ISPs and their high-speed customers.
Unlike regular browsers which are only client applications,
RapidBrowser is a client/server application. Now, ISPs
can control and update the links bar, search engine,
and available video for each user. And by storing options,
preferences, and play lists on the server, RapidBrowser
is the most customizable application for broadband consumers.
Multimedia
Streaming Video
To this point, accessing streaming media on the
Internet has been a difficult and cumbersome proposition.
With the RapidBrowser, locating and watching streaming
video is easy. Consumers no longer need to navigate
numerous web pages to find and view relevant multimedia
content. Much like popular MP3 players, users can pre-select
their own video playlist from the programs menu,
and watch their favorite programs continuously in the
order they have selected. Viewers can also now multitask
while watching video on the web. Since the RapidMedia’s
video screen is embedded into the browser, and not on
any particular web page, users can check email, write
a letter, or surf the web with their playlist running.
TV Mode allows users to view only the media player
while multitasking or they can view programs in full
screen mode.
Ad Serving Technology
The advertising technology allows for targeted
serving of video advertisements to the PC, and is accomplished
through a caching process. This process saves considerable
bandwidth for the service provider, and also ensures
that higher quality advertisements are viewed by the
end user. Video advertisements are served in between
content clips within the playlist, and are targeted
based on demographic, geographic, and content adjacency
information. In addition, advertisements are interactive,
such that users may click on the video window and immediately
view the web page associated with that particular commercial.
Internet Radio and MP3
Users can listen to their favorite music from Internet
radio or MP3’s from their local hard drive. As with
the video playlist, users can customize the order in
which they listen to songs while they multi-task.
TV Tuner Card Compatibility
and PVR Functionality
The RapidBrowser integrates with Microsoft WDM compatible
TV Tuner cards allowing users to watch live television.
This is perfect for the home office, the second bedroom
or the college dorm room. Users can also record their
favorite programs with the Personal Video Recorder (PVR)
built in.
Breaking News
& Video Alert
RapidBrowser automatically notifies users of new videos
or messages so they can keep up with the latest news
and information without having to actively seek it out.
For the ISP, the video alerts also provide valuable
advertising space, as they continuously bring users
back to using the ISP’s content and web properties.
Real
Time Communication
Video Conferencing
The video conferencing client integrated into the
RapidBrowser allows for peer-to-peer conferencing throughout
the Internet. Users must have a WDM compatible video
camera installed on their system - a great viral marketing
element for ISPs.
Instant Messaging
& Chat
IM with buddies from all major service: AOL, MSN, Yahoo
& ICQ. Automatically import buddies so you can IM through
one easy interface. This helps eliminate switching costs
for consumers and ISPs.
Web
Navigation
Links Bar
The links bar allows for quick, convenient access
to the best of the web by displaying a set of links
(News, Business, Sports, etc.) which can be preset for
users by the administrator via the RapidManager. ISPs
can change the links dynamically and offer premiere
links placement to advertisers and partners, receiving
commissions on referral e-commerce.
Search
Search Bar integration makes it easy to quickly perform
web searches without having to open a search page. The
default search engine can be set to a popular search
engine or the ISP’s partner search engine.
Tabs-Based
Browsing
RapidBrowser's unique tab-based browsing allows users
to open multiple web pages, and navigate within the
pages separately, thus increasing browsing efficiency
as users are able to view and compare web pages easily.
Multiple
Home Pages
Users can set up to seven multiple home pages to open
automatically when they sign on the browser. ISPs can
set the home pages to their web properties, or dynamically
“push” pages to users at any time with offers or announcements.
Access
Auto Login
RapidBrowser technology facilitates single sign
on to multiple web services. My Calendar, My Contacts,
My Hotmail and My Yahoo are links that are provided
as examples of this “passport” type service. RapidMedia
can also integrate auto login to ISP and partner web
services for the ISP’s private label RapidBrowser thus
providing a great ease-of-use feature that will hook
ISP customers to their RapidBrowser.
Remote Login
Because RapidBrowser is a client/server application,
users can log into their account from any computer.
All of the customized settings, favorites and content
are automatically retrieved from the server.
Email
RapidBrowser integrates with POP3 email for message
notices. The email button on the navigation bar is customizable
by the ISP to launch a default email program or it can
be set to open a web-based email page.
Server Storage
RapidBrowser is designed to make Favorites easier
to use and more accessible by the user. By default,
RapidBrowser can import Favorites from IE and load them
into RapidBrowser’s Favorites menu. These Favorites
can then be uploaded to the server so that they are
available no matter which computer the user logs into.
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