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Benefits
RapidMedia customizes private-label versions of the
RapidBrowser that create a “walled garden” for each
ISP, allowing them to earn incremental revenue per user
/ per month while up-selling their other products and
services. By marketing their services along with the
private-labeled RapidBrowser, ISPs may focus on customer
acquisition, network upgrades/expansion and other core
competencies.
RapidBrowser Advantages
for Broadband ISP’s:
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Ownership of the user's desktop much like AOL’s
narrowband “walled garden”
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Increased revenue per subscriber
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Video commercials
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Premium desktop banner ads
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Increased page views
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Pay Per View
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E-Commerce
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Differentiated high-speed service through private-label
multimedia interface
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Acquisition of new customers (gives them a reason
for broadband)
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Platform to leverage established offline brands
and content
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Platform to up-sell and bundle other products
and services (cable TV, cellular, etc.)
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Support and complement overall ISP marketing
strategy
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Increase customer support and satisfaction
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